GS1 has a long history in retail—the ubiquitous GS1 barcode "beep" is heard at store checkouts more than 6 billion times a day. However, retailers must ensure that the products they sell are represented just as well in the digital world as they are in the physical world
That is why GS1 is collaborating with the retail industry to build a more robust product database based on unique product identification. This ensures a stable and reliable flow of information and operational transparency between retailers and brand owners.
The GS1 barcode (GS1 GTIN), whether online or in-store, remains a trusted foundation for retailers and brand owners, helping businesses both large and small uniquely identify their products.
GS1 standards and services ensure reliable, complete, and accurate product identification in both retail and data exchange processes. Better data continues to mean better service.
One of the hallmarks of the GS1 system is the long history of its standards adoption within the retail sector.
GS1 Standards Deliver:
Online product purchasing has finally gained traction, leading to new business models, partnerships, and ways to market to and engage with customers.
GS1 standards help both brand owners and retailers ensure that online product information can be trusted. This is a key component of healthy consumer relationships. To succeed in this vast and growing marketplace, companies must view complete and accurate product data as a critical asset.
Discover GS1 Standards in Action
Learn More on the GS1 Website